Why Socks?

Socks are something we all wear every day, but why not make them special? Instead of just covering your feet, why not let your socks remind you of your superpowers? Every pair of socks from Positive Toes has a unique, empowering message to keep you motivated and inspired, no matter what challenges you face!

My Story

Hi, I’m Yusef! I’m a 10-year-old 5th grader with a BIG dream and a passion for spreading positivity. I started Positive Toes because I wanted to make a difference and inspire others, especially my two younger siblings. As the older brother, I know they look up to me, and I want to be the best example I can. I believe that if I work hard and stay positive, I can show them—and everyone else—that you can do anything, no matter how big or small you are!

When I’m not working on my business, you can find me on the soccer field. I love playing soccer, and I’m part of the City’s rep soccer team. Representing my community and playing at my best every game is something I’m really proud of. Whether it’s soccer or business, I try to give 100% in everything I do, and I want to teach my siblings the importance of dedication, teamwork, and never giving up.

Starting this company is my way of setting a good example. I believe that when you believe in yourself and support others, amazing things can happen. Every pair of socks we sell has a message to remind you that YOU are capable of anything. So, whether you’re chasing your dreams, playing sports, or working on a school project, these socks are here to keep you motivated!

Thanks for being part of this journey with me—I’m so excited to share it with you!